Lululemon International Day of Yoga

Video Type: Recap

Lululemon’s 2019 International Day of Yoga (IDY) was designed to showcase the harmony between music and yoga. To capture this theme, I cut between clips of musicians and participants in a flowing and complimentary fashion. Prioritizing the flow of the video created a final product that captured the vibe of the event and adhered to Lululemon’s brand guidelines.